I just wrapped up a beautiful and powerful brand for our guest today – reveal to come soon!!! Once I started getting to know Lacey through the branding process I knew I wanted her to share with us. I love her perspectives on so many subjects and how she doesn’t just say what everybody says. Today she’s sharing with us about staying true to oneself and how that works with business.
One of the things a lot of my clients come to me concerned about is striking the balance between incorporating THEM into their businesses while staying on message and true to their brand really challenging!
First, let’s talk about how your mindset impacts your ability to incorporate YOU into your business while staying on message!
Some of the mindset issues I’ve noticed the most are:
There are so many more “stories” that can impact our ability to show ourselves in our brand but these seem to be the most common!
I know I used to struggle with the story that no one wanted to hear about ME they just wanted to hear about the value I could offer them. Now, I know that value is important but I know that the person giving that value is just as important.
As Simon Sinek says… “People don’t buy what you do, they buy why you do it”.
One thing I see entrepreneurs do too often is feel like IF they are going to share themselves in their brand that they have to share EVERYTHING. That they have to tell people all about their day, their family, their ups & downs, their dinner, etc. That they need to be connected and advertising their lives 24/7.
Yet, that couldn’t be further from the truth. I don’t routinely share that much about the ins and outs of my personal life. However, I do share the ins and outs of running a business and how that effects me personally AND professionally. I share my why, my values, and my challenges –> THIS is what people want to hear.
The lifestyle stuff (the dinners, the family, etc.) is FINE, but it’s not necessary for your brand. Don’t feel like you have to share #allthethings. Share YOU, share the things that matter to your message, and be authentic because that is what people truly want and respond to.
It’s also important to always tie things TO your brand/message. Often we think it’s SO obvious why it ties back, but for people that haven’t read your website, or don’t know you as well this is crucial!
For example, when I share about my own mindset practice I need to tie it back to how that breeds success in business. When I share about self-care and getting a massage I need to draw the connection that ultimately it supports being a good business owner.
For example, it’s not always the popular thing to talk about how the coaching industry has to change, how we have to stop tying price to worth (or assuming that a high price package means it’s the best), and how we need to create more trust within this industry. Yet, those beliefs and values are what make me… ME, so they need to be shared.