#PERSONAL BRANDING Articles

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DISPELLING 10 MYTHS ABOUT BRANDING – INFOGRAPHIC

Published on March 8th, 2017

The concept of branding comes with its own share of confusion and misconceptions. Being what I do, I have found myself hesitating using the term fearing people would connect it to something else than what I was trying to express. Yes, I think it some cases it is that bad. I see it all the time […]

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3 STRATEGIES TO GET TOTHE BOTTOM OF WHAT YOUR IDEAL CLIENTS ARE THINKING

Published on February 8th, 2017

Today for Reverie Rendez-Vous we are talking ideal clients, stalking and marketing strategies. Our guest Ronii Bartles who is an Operations Marketing Rockstar to creative entrepreneurs who want to understand their tribe to build products + services that sell, takes us through three strategies to get in the hearts and heads of our perfect clients […]

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A DAY IN THE BUSINESS OF JANET GWEN – SECRETS OF MANAGING A PRODUCT BASED BUSINESS

Published on January 25th, 2017

It’s a double launch week here at Reverie Lane Designs. One of our fantastic clients is launching a podcast today on productivity centered around your own personal priorities called Productivity Paradox and we go to design a beautiful website for that (reveal article to come). The other launch is actually a passion project of mine, […]

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SAVOIR-FAIRE: CREATING A TYPEFACE PALETTE FOR YOUR CREATIVE PROJECT

Published on January 18th, 2017

Typeface is essential in most if not every creative/graphic project and certainly for every brand identity one, therefore it is essential to master it or at least understand the basics of putting together a typeface palette. It helps avoid mistakes that are quite easy to spot and could cause confusion regrading the message you are […]

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THREE WAYS TO TELL YOUR IMPERFECT STORY THROUGH YOUR BRAND with ASHLEY BEAUDIN

Published on January 10th, 2017

Ding ding ding, it’s Reverie Rendez-Vous time and it’s quite special, not just because it’s the first one of the year or because we’re talking about branding and our imperfect stories but also because it is our guest’s birthday today!!! – Yes, I might have moved things around a bit to make it all coincide […]

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MORE OF YOU INTO YOUR BUSINESS AND MESSAGING WHILE STAYING TRUE TO YOUR BRAND

Published on November 8th, 2016

I just wrapped up a beautiful and powerful brand for our guest today – reveal to come soon!!! Once I started getting to know Lacey through the branding process I knew I wanted her to share with us. I love her perspectives on so many subjects and how she doesn’t just say what everybody says. […]

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HOW YOUR PERSONAL LIFE CAN HELP EXUDE CONFIDENCE IN YOUR BUSINESS WITH ENTRICE ROWE

Published on September 13th, 2016

Today’s guest is dropping by to encourage and motivate us on the subject of confidence and making decisions in our businesses. Entrice is sharing her own experience and parallel between personal life and business life. Entrice is a certified Life Coach who enjoys working with families on creating a home life where peace and order flow […]

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FIVE QUESTIONS TO EVALUATE YOUR VISUAL BRAND IN LIGHT OF YOUR BRAND’S MESSAGE

Published on August 17th, 2016

It might seem too obvious to say that if it’s not good then it’s probably bad, but trust me the concept behind it isn’t – otherwise we wouldn’t see so many business owners who don’t feel that their brand is well represented visually, but think they have to live with it anyway. First of all […]

HOW I CONSIDERABLY GREW MY BUSINESS THE PAST YEAR – 4 WAYS CHANGE CAN BENEFIT YOUR BUSINESS.

Published on August 9th, 2016

The past year and a half has been incredible in so many ways. I have personally grown so much and discovered a lot about myself and what it means to truly trust God and to not simply believe that He is (potentially) trustworthy. Today, for this article I want to focus on the business aspects […]

THE SECRET TO SUCCESS: COLLABORATION (WITH MEGAN ELIZABETH)

Published on June 14th, 2016

The guest I had announced in June’s Gazette ended up not being able to share with us today, but it’s not all loss and actually quite the timely opposite. It must be the summertime vibes or just the current entrepreneurial environment, but collaborations have been flourishing everywhere. Just in the past two weeks I have […]

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CREATING IMAGES WITH INTENTION FOR YOUR BRAND

Published on May 10th, 2016

It’s Reverie Rendez-vous and today’s guest is non other than Trisha-Marie Byrnes from Anchor & Flourish – You can read a quick little bio at the bottom of the post or learn even more about her and her beautiful business here. She’s here today to talk to us about creating images with intention and purpose, […]

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BRAND REVEAL: JANET GWEN DESIGNS – MINIMALIST AND SLEEK ONLINE STORE.

Published on April 20th, 2016

Today’s brand reveal is very special to me. This project is the last project I booked right before the accident back in November ( days before ) and as you can imagine it took me a little bit of time to get back to work, to get caught up and start designing for new projects. […]

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5 ACTION STEPS FOR THOSE SITTING ON THE ‘BLOGGING FENCE’ WITH REBEKAH SCHMITZ

Published on April 12th, 2016

Hello, hello it’s Reverie Rendezvous time with issue No.3! Today we’re having a little twist and bringing you a different perspective. Instead of hearing from somebody who has been in business for years, we are taking a step back and presenting you the view point of somebody who is starting fresh. Our guest today is […]

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HOW TO DEFINE THE ‘WHO’ FOR YOUR BRAND – FREEDOM IN FINDING WHO YOUR BUSINESS SERVES AND WHO YOUR BRAND SPEAKS TO

Published on April 6th, 2016

I have been meaning to write on this subject for a while now – defining the who in branding. I did post some general lines about it on Instagram and Facebook but I wanted to share a bit more specifically about it on here. Finding your ideal client or target audience is probably one of […]

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5 WAYS TO VISUALLY COMMUNICATE A MESSAGE THROUGH YOUR BRANDING

Published on March 1st, 2016

Well hello friends, it’s been a while. I keep saying this, but it seems that 2016 has woken up everybody’s inner entrepreneur and it’s gotten me very busy. No complaints here though, but it sure has also caused me to be absent around here and I miss writing and sharing with you on. Anyway, last […]

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CULTIVATING CREATIVITY AND MANAGING FEAR

Published on February 9th, 2016

Friends, today is the launch of the new blog series, The ‘Reverie Rendez-Vous’ and I couldn’t be more excited about it! This is going to be about creating a moment every month to bring you a some insight to help you develop and expand your brand and business. There are many talented and resourceful guests […]

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3 WAYS TO IMPROVE YOUR BRAND’S CLIENT EXPERIENCE – BUILDING RELATIONSHIPS IN YOUR BUSINESS

Published on January 27th, 2016

Branding uniquely and intentionally is in the details. In the creative little things that you come up with to show your brand’s personality and core values. The concept of client experience has been on my mind the past few weeks and it has caused me to rethink some of my processes for Reverie Lane Designs. […]

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10 QUESTIONS TO FINDING YOUR ‘WHY’ – HOW TO DETERMINE YOUR BRAND’S CORE VALUES?

Published on January 19th, 2016

People in the branding industry always talk about finding your WHY, your WHO and then defining HOW you will convey that WHY to that WHO. Confusing I know and too many W H questions involved. However, there’s no way around it. The design process should only come after that work has been done, first of […]

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SHOP LAUNCH, GIVEAWAY AND SURPRISES

Published on November 3rd, 2015

Well, it’s here my friends. The opening of the Reverie Lane Designs shop is one day away and I am beyond excited. I am excited for this new branch of my business expressing yet another side of its personality. I am excited to show you the beautiful collection we have designed with the ladies. And […]

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Reverie Lane Designs Shop – Grand Opening November 4th 2015!

Published on October 27th, 2015

2015 has without a doubt been the year of first, and of dreams coming true for me and Reverie Lane Designs. Back in January I put my big girl business pants on (said goodbye to my paternity ones) and went down the list of things I wanted to do with my brand and business this […]

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LEADING CLIENTS VS PLEASING CLIENTS – BRANDING STRATEGY

Published on October 6th, 2015

It is common when it comes to our businesses to lean towards pleasing people, the people who could potentially buy our product or our service. You certainly have heard – even from me – to find your ideal client, track it like a prey, discover what they like, where they are, how they spend, inspire […]

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BRANDING WITH BUDGET RESTRAINTS

Published on September 22nd, 2015

I believe in pricing being closely connected to value and in the importance of investing in yourself and your business. However, I have been getting a lot of questions about low or no budgets options and wanted to address it today. Let’s say you understand and agree with the importance of good branding and the […]

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Newbie Liebster Award

Published on September 10th, 2015

Well, I guess I got nominated for the Newbie Liebster Award – by Samantha from Grace, Love & Coffee – as a welcome to the world wide blogosphere community. I feel quite honored and the least I can do is to accept it and nominate other well deserving new bloggers. The rules are extremely simple […]

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BRAND REVEAL – REVERIE LANE DESIGNS

Published on August 18th, 2015

I had been working for others for over three years before I decided to start my own business and build my own brand. Even after doing the transition I got busy and never took the time to properly brand myself, all the while assisting others doing it. One of my main goals this year was […]

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THE DILEMMA OF FINDING YOUR VOICE

Published on August 18th, 2015

I have debated back and forth with myself whether starting the blog with an introductory post or not. I was afraid of being cheesy or overly personal and bore you from the start. However I knew I wanted to make sure I shared my concept and purpose for this blog to give you an idea […]