#DESIGN PROCESS Articles

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A DAY IN THE BUSINESS OF KATIE WILLIAMSEN – SIMPLIFIED STRATEGIC WEB DESIGN

Published on June 29th, 2017

Building a pretty website is nice but it’s not enough. Having a strategic web design plan for your site will in the long run help you convert visitors into customers. My friend Katie is sharing today her heart for creating websites that are both aesthetically pleasant and functional. Katie is the web strategist and designer […]

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A DAY IN THE BUSINESS OF JANET GWEN – SECRETS OF MANAGING A PRODUCT BASED BUSINESS

Published on January 25th, 2017

It’s a double launch week here at Reverie Lane Designs. One of our fantastic clients is launching a podcast today on productivity centered around your own personal priorities called Productivity Paradox and we go to design a beautiful website for that (reveal article to come). The other launch is actually a passion project of mine, […]

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SAVOIR-FAIRE: CREATING A TYPEFACE PALETTE FOR YOUR CREATIVE PROJECT

Published on January 18th, 2017

Typeface is essential in most if not every creative/graphic project and certainly for every brand identity one, therefore it is essential to master it or at least understand the basics of putting together a typeface palette. It helps avoid mistakes that are quite easy to spot and could cause confusion regrading the message you are […]

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HARVEST YOUR IDEAS THIS FALL – THE THREE ‘Y’S + MY MARIGOLD INSPIRATION

Published on September 27th, 2016

The fall is well known for many things – hot spicy drinks, sweater weather, apple picking, fairs and festivals, etc. To me it’s the last wind of somewhat warmish weather before the dreadful cold. Yes, winter is coming! (I don’t like the cold if you can’t tell). Aside from the fear of imminent frost, the […]

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BRAND REVEAL: JANET GWEN DESIGNS – MINIMALIST AND SLEEK ONLINE STORE.

Published on April 20th, 2016

Today’s brand reveal is very special to me. This project is the last project I booked right before the accident back in November ( days before ) and as you can imagine it took me a little bit of time to get back to work, to get caught up and start designing for new projects. […]

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HOW TO DEFINE THE ‘WHO’ FOR YOUR BRAND – FREEDOM IN FINDING WHO YOUR BUSINESS SERVES AND WHO YOUR BRAND SPEAKS TO

Published on April 6th, 2016

I have been meaning to write on this subject for a while now – defining the who in branding. I did post some general lines about it on Instagram and Facebook but I wanted to share a bit more specifically about it on here. Finding your ideal client or target audience is probably one of […]

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REVERIE LANE DESIGNS BRAND REVEAL – LESSONS OF THE WILDERNESS BY KELLY HALSCH

Published on March 23rd, 2016

I have been posting about this project on social media and showing you some snippets of the cover but I wanted to do a proper brand reveal and share with you all the details on here. I am so in love and proud of what we created for this project. Maybe it is because it […]

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CULTIVATING CREATIVITY AND MANAGING FEAR

Published on February 9th, 2016

Friends, today is the launch of the new blog series, The ‘Reverie Rendez-Vous’ and I couldn’t be more excited about it! This is going to be about creating a moment every month to bring you a some insight to help you develop and expand your brand and business. There are many talented and resourceful guests […]

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10 QUESTIONS TO FINDING YOUR ‘WHY’ – HOW TO DETERMINE YOUR BRAND’S CORE VALUES?

Published on January 19th, 2016

People in the branding industry always talk about finding your WHY, your WHO and then defining HOW you will convey that WHY to that WHO. Confusing I know and too many W H questions involved. However, there’s no way around it. The design process should only come after that work has been done, first of […]

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BRAND REVEAL: LOUIS XV – CLASSIC GOLD vs TRENDY GOLD

Published on October 20th, 2015

It has been two weeks since I have posted my last article, I must admit I have missed you. Things have been quite busy around here. At one point I had seven projects going on all at once, not counting my soon to open online shop projects. Phew…but things are calming down a bit now, […]

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ON THE REVERIE LANE – CURRENT PROJECTS MOOD BOARDS

Published on September 3rd, 2015

Today’s post is purely a visual banquet of gourmet mood boards – I may or may not be slightly hungry as I write this. Things are quite busy and oh so exciting in the office right now. I have some incredible clients and projects I am working on. I am getting too impatient and I […]

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VISUAL CONSISTENCY – MY INTERVIEW AS SEPTEMBER’S ‘SHINE EXPERT’ FOR GEMNATION

Published on September 1st, 2015

I have been given the honor by the equally beautiful and inspiring Allyn Lewis to be September’s ‘Shine Expert’ for her Gem Nation program. Allyn does such an exceptional job collecting and distributing resources to her Gem Nation members, allowing entrepreneurs to develop their brands and businesses. Check out her website to find out more and […]

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PRACTICAL WAYS TO DETERMINE YOUR BRAND’S AESTHETICS

Published on August 27th, 2015

Some people are the ‘I always know what I like’ type and are confident in their preferences. If that’s you, you are ready to start, go ahead contact your brand stylist and get the designing going. Unfortunately some of us find it challenging to make decisions when it comes to our own businesses and our […]

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THE CREATIVE PROCESS – PART 3: TAKING A BREAK

Published on August 21st, 2015

We started this mini series with the mood board which can be seen as a creative ice breaker and a base tool for any visual project. Then we talked about (over) communicating and making sure there are no unspoken frustrations throughout the process that could abruptly end a project and/or a relationship with a client. […]

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THE CREATIVE PROCESS – PART 2: (OVER) COMMUNICATE

Published on August 20th, 2015

Once you have your creative direction defined with your mood board and everyone involved in the project agrees, the last thing you want is for either sides to lose sight of that direction. That can easily happen since we all have different taste, differing concepts of the same things, but most importantly we are all subject […]

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THE CREATIVE PROCESS – PART 1: CREATING A MOOD BOARD

Published on August 19th, 2015

I used to leave it to my clients to choose to put together or not a mood board and share it with me along with the creative brief. I can remember some specific projects for which retrospectively I wished we had created one together. It would have saved us all the following awkward conversations about […]