#BRANDING TIP Articles

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A DAY IN THE BUSINESS OF ALLIE MORRIS NUTE – VISUAL CREATIVE CONTENT

Published on August 1st, 2017

Oh has it been a crazy second quarter? Lot’s a fantastic clients projects and some Reverie projects in prep. How are you feeling friends, now that we are on the second half of 2017? Are your goals on track? Today I bring you a very special episode of ‘a day in the business of’ and […]

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A DAY IN THE BUSINESS OF KATIE WILLIAMSEN – SIMPLIFIED STRATEGIC WEB DESIGN

Published on June 29th, 2017

Building a pretty website is nice but it’s not enough. Having a strategic web design plan for your site will in the long run help you convert visitors into customers. My friend Katie is sharing today her heart for creating websites that are both aesthetically pleasant and functional. Katie is the web strategist and designer […]

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WHY SLOW + STEADY WORKS FOR CREATIVE INNOVATION WITH EMILY CRETELLA

Published on June 14th, 2017

‘Passion’ and ‘pace’ may start with the same letter but they certainly seem to be arch-enemies sometimes. What if diving head first into pursuing your passion, forcing to monetize creative innovation, wasn’t actually the best way to proceed? And what if that was actually… okay? Today, we have Emily Cretella sharing with us her story […]

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WHY IS YOUR BRAND FAILING YOU? CAUSE – EFFECT – SOLUTION

Published on April 5th, 2017

Branding is the glue between the marketing side of things in your business and your consumers/clients. It creates a sense of ownership for the business and hopefully clearly displays differentiation for the consumer. Today, branding goes even further than identification and can tip the scale towards brand success or brand failure, in that bond with […]

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DISPELLING 10 MYTHS ABOUT BRANDING – INFOGRAPHIC

Published on March 8th, 2017

The concept of branding comes with its own share of confusion and misconceptions. Being what I do, I have found myself hesitating using the term fearing people would connect it to something else than what I was trying to express. Yes, I think it some cases it is that bad. I see it all the time […]

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A DAY IN THE BUSINESS OF JANET GWEN – SECRETS OF MANAGING A PRODUCT BASED BUSINESS

Published on January 25th, 2017

It’s a double launch week here at Reverie Lane Designs. One of our fantastic clients is launching a podcast today on productivity centered around your own personal priorities called Productivity Paradox and we go to design a beautiful website for that (reveal article to come). The other launch is actually a passion project of mine, […]

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SAVOIR-FAIRE: CREATING A TYPEFACE PALETTE FOR YOUR CREATIVE PROJECT

Published on January 18th, 2017

Typeface is essential in most if not every creative/graphic project and certainly for every brand identity one, therefore it is essential to master it or at least understand the basics of putting together a typeface palette. It helps avoid mistakes that are quite easy to spot and could cause confusion regrading the message you are […]

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THREE WAYS TO TELL YOUR IMPERFECT STORY THROUGH YOUR BRAND with ASHLEY BEAUDIN

Published on January 10th, 2017

Ding ding ding, it’s Reverie Rendez-Vous time and it’s quite special, not just because it’s the first one of the year or because we’re talking about branding and our imperfect stories but also because it is our guest’s birthday today!!! – Yes, I might have moved things around a bit to make it all coincide […]

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MORE OF YOU INTO YOUR BUSINESS AND MESSAGING WHILE STAYING TRUE TO YOUR BRAND

Published on November 8th, 2016

I just wrapped up a beautiful and powerful brand for our guest today – reveal to come soon!!! Once I started getting to know Lacey through the branding process I knew I wanted her to share with us. I love her perspectives on so many subjects and how she doesn’t just say what everybody says. […]

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FIVE QUESTIONS TO EVALUATE YOUR VISUAL BRAND IN LIGHT OF YOUR BRAND’S MESSAGE

Published on August 17th, 2016

It might seem too obvious to say that if it’s not good then it’s probably bad, but trust me the concept behind it isn’t – otherwise we wouldn’t see so many business owners who don’t feel that their brand is well represented visually, but think they have to live with it anyway. First of all […]

THE SECRET TO SUCCESS: COLLABORATION (WITH MEGAN ELIZABETH)

Published on June 14th, 2016

The guest I had announced in June’s Gazette ended up not being able to share with us today, but it’s not all loss and actually quite the timely opposite. It must be the summertime vibes or just the current entrepreneurial environment, but collaborations have been flourishing everywhere. Just in the past two weeks I have […]

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CREATING IMAGES WITH INTENTION FOR YOUR BRAND

Published on May 10th, 2016

It’s Reverie Rendez-vous and today’s guest is non other than Trisha-Marie Byrnes from Anchor & Flourish – You can read a quick little bio at the bottom of the post or learn even more about her and her beautiful business here. She’s here today to talk to us about creating images with intention and purpose, […]

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BRAND REVEAL: JANET GWEN DESIGNS – MINIMALIST AND SLEEK ONLINE STORE.

Published on April 20th, 2016

Today’s brand reveal is very special to me. This project is the last project I booked right before the accident back in November ( days before ) and as you can imagine it took me a little bit of time to get back to work, to get caught up and start designing for new projects. […]

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5 ACTION STEPS FOR THOSE SITTING ON THE ‘BLOGGING FENCE’ WITH REBEKAH SCHMITZ

Published on April 12th, 2016

Hello, hello it’s Reverie Rendezvous time with issue No.3! Today we’re having a little twist and bringing you a different perspective. Instead of hearing from somebody who has been in business for years, we are taking a step back and presenting you the view point of somebody who is starting fresh. Our guest today is […]

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HOW TO DEFINE THE ‘WHO’ FOR YOUR BRAND – FREEDOM IN FINDING WHO YOUR BUSINESS SERVES AND WHO YOUR BRAND SPEAKS TO

Published on April 6th, 2016

I have been meaning to write on this subject for a while now – defining the who in branding. I did post some general lines about it on Instagram and Facebook but I wanted to share a bit more specifically about it on here. Finding your ideal client or target audience is probably one of […]

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TIPS FOR MANAGING YOUR PRODUCT BASED BUSINESS FROM HOME WITH ASHLEY SHELLEY

Published on March 8th, 2016

First of all happy International Women’s day! I pray every lady out there is feeling extra special today and is having a joyful day! Welcome to the second issue of our Reverie Rendez-vous series! Yes, it’s already the second week of March and our guest today is non other but the impressive ladypreneur Ashley Shelley […]

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5 WAYS TO VISUALLY COMMUNICATE A MESSAGE THROUGH YOUR BRANDING

Published on March 1st, 2016

Well hello friends, it’s been a while. I keep saying this, but it seems that 2016 has woken up everybody’s inner entrepreneur and it’s gotten me very busy. No complaints here though, but it sure has also caused me to be absent around here and I miss writing and sharing with you on. Anyway, last […]