Building a pretty website is nice but it’s not enough. Having a strategic web design plan for your site will in the long run help you convert visitors into customers. My friend Katie is sharing today her heart for creating websites that are both aesthetically pleasant and functional. Katie is the web strategist and designer […]

‘Passion’ and ‘pace’ may start with the same letter but they certainly seem to be arch-enemies sometimes. What if diving head first into pursuing your passion, forcing to monetize creative innovation, wasn’t actually the best way to proceed? And what if that was actually… okay? Today, we have Emily Cretella sharing with us her story […]

Branding is the glue between the marketing side of things in your business and your consumers/clients. It creates a sense of ownership for the business and hopefully clearly displays differentiation for the consumer. Today, branding goes even further than identification and can tip the scale towards brand success or brand failure, in that bond with […]

The concept of branding comes with its own share of confusion and misconceptions. Being what I do, I have found myself hesitating using the term fearing people would connect it to something else than what I was trying to express. Yes, I think it some cases it is that bad. I see it all the time […]

It’s a double launch week here at Reverie Lane Designs. One of our fantastic clients is launching a podcast today on productivity centered around your own personal priorities called Productivity Paradox and we go to design a beautiful website for that (reveal article to come). The other launch is actually a passion project of mine, […]

Typeface is essential in most if not every creative/graphic project and certainly for every brand identity one, therefore it is essential to master it or at least understand the basics of putting together a typeface palette. It helps avoid mistakes that are quite easy to spot and could cause confusion regrading the message you are […]

Ding ding ding, it’s Reverie Rendez-Vous time and it’s quite special, not just because it’s the first one of the year or because we’re talking about branding and our imperfect stories but also because it is our guest’s birthday today!!! – Yes, I might have moved things around a bit to make it all coincide […]

I just wrapped up a beautiful and powerful brand for our guest today – reveal to come soon!!! Once I started getting to know Lacey through the branding process I knew I wanted her to share with us. I love her perspectives on so many subjects and how she doesn’t just say what everybody says. […]

It might seem too obvious to say that if it’s not good then it’s probably bad, but trust me the concept behind it isn’t – otherwise we wouldn’t see so many business owners who don’t feel that their brand is well represented visually, but think they have to live with it anyway. First of all […]

The guest I had announced in June’s Gazette ended up not being able to share with us today, but it’s not all loss and actually quite the timely opposite. It must be the summertime vibes or just the current entrepreneurial environment, but collaborations have been flourishing everywhere. Just in the past two weeks I have […]

It’s Reverie Rendez-vous and today’s guest is non other than Trisha-Marie Byrnes from Anchor & Flourish – You can read a quick little bio at the bottom of the post or learn even more about her and her beautiful business here. She’s here today to talk to us about creating images with intention and purpose, […]

Today’s brand reveal is very special to me. This project is the last project I booked right before the accident back in November ( days before ) and as you can imagine it took me a little bit of time to get back to work, to get caught up and start designing for new projects. […]

Hello, hello it’s Reverie Rendezvous time with issue No.3! Today we’re having a little twist and bringing you a different perspective. Instead of hearing from somebody who has been in business for years, we are taking a step back and presenting you the view point of somebody who is starting fresh. Our guest today is […]

I have been meaning to write on this subject for a while now – defining the who in branding. I did post some general lines about it on Instagram and Facebook but I wanted to share a bit more specifically about it on here. Finding your ideal client or target audience is probably one of […]

First of all happy International Women’s day! I pray every lady out there is feeling extra special today and is having a joyful day! Welcome to the second issue of our Reverie Rendez-vous series! Yes, it’s already the second week of March and our guest today is non other but the impressive ladypreneur Ashley Shelley […]

Well hello friends, it’s been a while. I keep saying this, but it seems that 2016 has woken up everybody’s inner entrepreneur and it’s gotten me very busy. No complaints here though, but it sure has also caused me to be absent around here and I miss writing and sharing with you on. Anyway, last […]