#BRANDING BASICS Articles

COVER

DISPELLING 10 MYTHS ABOUT BRANDING – INFOGRAPHIC

Published on March 8th, 2017

The concept of branding comes with its own share of confusion and misconceptions. Being what I do, I have found myself hesitating using the term fearing people would connect it to something else than what I was trying to express. Yes, I think it some cases it is that bad. I see it all the time […]

A-DAY-IN-THE-BUSINESS-OF-JANET-GWEN---SECRETS-OF-MANAGING-A-PRODUCT-BASED-BUSINESS-cover2

A DAY IN THE BUSINESS OF JANET GWEN – SECRETS OF MANAGING A PRODUCT BASED BUSINESS

Published on January 25th, 2017

It’s a double launch week here at Reverie Lane Designs. One of our fantastic clients is launching a podcast today on productivity centered around your own personal priorities called Productivity Paradox and we go to design a beautiful website for that (reveal article to come). The other launch is actually a passion project of mine, […]

CREATING-A-TYPEFACE-PALETTE-FOR-YOUR-CREATIVE-PROJECT-cover-light

SAVOIR-FAIRE: CREATING A TYPEFACE PALETTE FOR YOUR CREATIVE PROJECT

Published on January 18th, 2017

Typeface is essential in most if not every creative/graphic project and certainly for every brand identity one, therefore it is essential to master it or at least understand the basics of putting together a typeface palette. It helps avoid mistakes that are quite easy to spot and could cause confusion regrading the message you are […]

cover

THREE WAYS TO TELL YOUR IMPERFECT STORY THROUGH YOUR BRAND with ASHLEY BEAUDIN

Published on January 10th, 2017

Ding ding ding, it’s Reverie Rendez-Vous time and it’s quite special, not just because it’s the first one of the year or because we’re talking about branding and our imperfect stories but also because it is our guest’s birthday today!!! – Yes, I might have moved things around a bit to make it all coincide […]

new-blog-images

MORE OF YOU INTO YOUR BUSINESS AND MESSAGING WHILE STAYING TRUE TO YOUR BRAND

Published on November 8th, 2016

I just wrapped up a beautiful and powerful brand for our guest today – reveal to come soon!!! Once I started getting to know Lacey through the branding process I knew I wanted her to share with us. I love her perspectives on so many subjects and how she doesn’t just say what everybody says. […]

COVER4

FIVE QUESTIONS TO EVALUATE YOUR VISUAL BRAND IN LIGHT OF YOUR BRAND’S MESSAGE

Published on August 17th, 2016

It might seem too obvious to say that if it’s not good then it’s probably bad, but trust me the concept behind it isn’t – otherwise we wouldn’t see so many business owners who don’t feel that their brand is well represented visually, but think they have to live with it anyway. First of all […]

Cover

CREATING IMAGES WITH INTENTION FOR YOUR BRAND

Published on May 10th, 2016

It’s Reverie Rendez-vous and today’s guest is non other than Trisha-Marie Byrnes from Anchor & Flourish – You can read a quick little bio at the bottom of the post or learn even more about her and her beautiful business here. She’s here today to talk to us about creating images with intention and purpose, […]

FINDING-YOUR-WHO

HOW TO DEFINE THE ‘WHO’ FOR YOUR BRAND – FREEDOM IN FINDING WHO YOUR BUSINESS SERVES AND WHO YOUR BRAND SPEAKS TO

Published on April 6th, 2016

I have been meaning to write on this subject for a while now – defining the who in branding. I did post some general lines about it on Instagram and Facebook but I wanted to share a bit more specifically about it on here. Finding your ideal client or target audience is probably one of […]

ARTICLE-COVER-IMAGE

TIPS FOR MANAGING YOUR PRODUCT BASED BUSINESS FROM HOME WITH ASHLEY SHELLEY

Published on March 8th, 2016

First of all happy International Women’s day! I pray every lady out there is feeling extra special today and is having a joyful day! Welcome to the second issue of our Reverie Rendez-vous series! Yes, it’s already the second week of March and our guest today is non other but the impressive ladypreneur Ashley Shelley […]

5-WAYS-TO-VISUALLY-COMMUNICATE-A-MESSAGE

5 WAYS TO VISUALLY COMMUNICATE A MESSAGE THROUGH YOUR BRANDING

Published on March 1st, 2016

Well hello friends, it’s been a while. I keep saying this, but it seems that 2016 has woken up everybody’s inner entrepreneur and it’s gotten me very busy. No complaints here though, but it sure has also caused me to be absent around here and I miss writing and sharing with you on. Anyway, last […]

Cultivating-Creativity-and-Managing-Fear

CULTIVATING CREATIVITY AND MANAGING FEAR

Published on February 9th, 2016

Friends, today is the launch of the new blog series, The ‘Reverie Rendez-Vous’ and I couldn’t be more excited about it! This is going to be about creating a moment every month to bring you a some insight to help you develop and expand your brand and business. There are many talented and resourceful guests […]

3-WAYS-TO-IMPROVE-YOUR-BRAND'S-CLIENT-EXPERIENCE

3 WAYS TO IMPROVE YOUR BRAND’S CLIENT EXPERIENCE – BUILDING RELATIONSHIPS IN YOUR BUSINESS

Published on January 27th, 2016

Branding uniquely and intentionally is in the details. In the creative little things that you come up with to show your brand’s personality and core values. The concept of client experience has been on my mind the past few weeks and it has caused me to rethink some of my processes for Reverie Lane Designs. […]

10-questions-to-findind-your-why

10 QUESTIONS TO FINDING YOUR ‘WHY’ – HOW TO DETERMINE YOUR BRAND’S CORE VALUES?

Published on January 19th, 2016

People in the branding industry always talk about finding your WHY, your WHO and then defining HOW you will convey that WHY to that WHO. Confusing I know and too many W H questions involved. However, there’s no way around it. The design process should only come after that work has been done, first of […]

new-year,-new-service,-new-blod-series

NEW YEAR. NEW SERVICES. NEW BLOG SERIES.

Published on January 12th, 2016

HAPPY NEW YEAR on the Reverie Lane!! – I know it’s January 12th but it’s my first article of the year. This one is going to be a quickie, as I have a large to-do list today. I wanted to stop by and share about two things with you, the new services I added this […]

louis-xv-brand-reveal

BRAND REVEAL: LOUIS XV – CLASSIC GOLD vs TRENDY GOLD

Published on October 20th, 2015

It has been two weeks since I have posted my last article, I must admit I have missed you. Things have been quite busy around here. At one point I had seven projects going on all at once, not counting my soon to open online shop projects. Phew…but things are calming down a bit now, […]

LEADING-CLIENTS-VS-PLEASING-CLIENTS

LEADING CLIENTS VS PLEASING CLIENTS – BRANDING STRATEGY

Published on October 6th, 2015

It is common when it comes to our businesses to lean towards pleasing people, the people who could potentially buy our product or our service. You certainly have heard – even from me – to find your ideal client, track it like a prey, discover what they like, where they are, how they spend, inspire […]

branding-with-budget-restraints

BRANDING WITH BUDGET RESTRAINTS

Published on September 22nd, 2015

I believe in pricing being closely connected to value and in the importance of investing in yourself and your business. However, I have been getting a lot of questions about low or no budgets options and wanted to address it today. Let’s say you understand and agree with the importance of good branding and the […]

VISUAL-CONSISTENCY-SHINE-EXPERT

VISUAL CONSISTENCY – MY INTERVIEW AS SEPTEMBER’S ‘SHINE EXPERT’ FOR GEMNATION

Published on September 1st, 2015

I have been given the honor by the equally beautiful and inspiring Allyn Lewis to be September’s ‘Shine Expert’ for her Gem Nation program. Allyn does such an exceptional job collecting and distributing resources to her Gem Nation members, allowing entrepreneurs to develop their brands and businesses. Check out her website to find out more and […]

BRANDS-AESTHETICS

PRACTICAL WAYS TO DETERMINE YOUR BRAND’S AESTHETICS

Published on August 27th, 2015

Some people are the ‘I always know what I like’ type and are confident in their preferences. If that’s you, you are ready to start, go ahead contact your brand stylist and get the designing going. Unfortunately some of us find it challenging to make decisions when it comes to our own businesses and our […]

THE-BREAK

THE CREATIVE PROCESS – PART 3: TAKING A BREAK

Published on August 21st, 2015

We started this mini series with the mood board which can be seen as a creative ice breaker and a base tool for any visual project. Then we talked about (over) communicating and making sure there are no unspoken frustrations throughout the process that could abruptly end a project and/or a relationship with a client. […]

creative-process-part-1-moodboard

THE CREATIVE PROCESS – PART 1: CREATING A MOOD BOARD

Published on August 19th, 2015

I used to leave it to my clients to choose to put together or not a mood board and share it with me along with the creative brief. I can remember some specific projects for which retrospectively I wished we had created one together. It would have saved us all the following awkward conversations about […]

brand-reveal---reverie-lane-designs

BRAND REVEAL – REVERIE LANE DESIGNS

Published on August 18th, 2015

I had been working for others for over three years before I decided to start my own business and build my own brand. Even after doing the transition I got busy and never took the time to properly brand myself, all the while assisting others doing it. One of my main goals this year was […]

The-'finding-your-voice'-dilemma

THE DILEMMA OF FINDING YOUR VOICE

Published on August 18th, 2015

I have debated back and forth with myself whether starting the blog with an introductory post or not. I was afraid of being cheesy or overly personal and bore you from the start. However I knew I wanted to make sure I shared my concept and purpose for this blog to give you an idea […]