#BRANDING 101 Articles

COVER

DISPELLING 10 MYTHS ABOUT BRANDING – INFOGRAPHIC

Published on March 8th, 2017

The concept of branding comes with its own share of confusion and misconceptions. Being what I do, I have found myself hesitating using the term fearing people would connect it to something else than what I was trying to express. Yes, I think it some cases it is that bad. I see it all the time […]

A-DAY-IN-THE-BUSINESS-OF-JANET-GWEN---SECRETS-OF-MANAGING-A-PRODUCT-BASED-BUSINESS-cover2

A DAY IN THE BUSINESS OF JANET GWEN – SECRETS OF MANAGING A PRODUCT BASED BUSINESS

Published on January 25th, 2017

It’s a double launch week here at Reverie Lane Designs. One of our fantastic clients is launching a podcast today on productivity centered around your own personal priorities called Productivity Paradox and we go to design a beautiful website for that (reveal article to come). The other launch is actually a passion project of mine, […]

CREATING-A-TYPEFACE-PALETTE-FOR-YOUR-CREATIVE-PROJECT-cover-light

SAVOIR-FAIRE: CREATING A TYPEFACE PALETTE FOR YOUR CREATIVE PROJECT

Published on January 18th, 2017

Typeface is essential in most if not every creative/graphic project and certainly for every brand identity one, therefore it is essential to master it or at least understand the basics of putting together a typeface palette. It helps avoid mistakes that are quite easy to spot and could cause confusion regrading the message you are […]

cover

THREE WAYS TO TELL YOUR IMPERFECT STORY THROUGH YOUR BRAND with ASHLEY BEAUDIN

Published on January 10th, 2017

Ding ding ding, it’s Reverie Rendez-Vous time and it’s quite special, not just because it’s the first one of the year or because we’re talking about branding and our imperfect stories but also because it is our guest’s birthday today!!! – Yes, I might have moved things around a bit to make it all coincide […]

new-blog-images

MORE OF YOU INTO YOUR BUSINESS AND MESSAGING WHILE STAYING TRUE TO YOUR BRAND

Published on November 8th, 2016

I just wrapped up a beautiful and powerful brand for our guest today – reveal to come soon!!! Once I started getting to know Lacey through the branding process I knew I wanted her to share with us. I love her perspectives on so many subjects and how she doesn’t just say what everybody says. […]

COVER4

FIVE QUESTIONS TO EVALUATE YOUR VISUAL BRAND IN LIGHT OF YOUR BRAND’S MESSAGE

Published on August 17th, 2016

It might seem too obvious to say that if it’s not good then it’s probably bad, but trust me the concept behind it isn’t – otherwise we wouldn’t see so many business owners who don’t feel that their brand is well represented visually, but think they have to live with it anyway. First of all […]

Cover

CREATING IMAGES WITH INTENTION FOR YOUR BRAND

Published on May 10th, 2016

It’s Reverie Rendez-vous and today’s guest is non other than Trisha-Marie Byrnes from Anchor & Flourish – You can read a quick little bio at the bottom of the post or learn even more about her and her beautiful business here. She’s here today to talk to us about creating images with intention and purpose, […]

cover-image

5 ACTION STEPS FOR THOSE SITTING ON THE ‘BLOGGING FENCE’ WITH REBEKAH SCHMITZ

Published on April 12th, 2016

Hello, hello it’s Reverie Rendezvous time with issue No.3! Today we’re having a little twist and bringing you a different perspective. Instead of hearing from somebody who has been in business for years, we are taking a step back and presenting you the view point of somebody who is starting fresh. Our guest today is […]

FINDING-YOUR-WHO

HOW TO DEFINE THE ‘WHO’ FOR YOUR BRAND – FREEDOM IN FINDING WHO YOUR BUSINESS SERVES AND WHO YOUR BRAND SPEAKS TO

Published on April 6th, 2016

I have been meaning to write on this subject for a while now – defining the who in branding. I did post some general lines about it on Instagram and Facebook but I wanted to share a bit more specifically about it on here. Finding your ideal client or target audience is probably one of […]

cover-image-post

REVERIE LANE DESIGNS BRAND REVEAL – LESSONS OF THE WILDERNESS BY KELLY HALSCH

Published on March 23rd, 2016

I have been posting about this project on social media and showing you some snippets of the cover but I wanted to do a proper brand reveal and share with you all the details on here. I am so in love and proud of what we created for this project. Maybe it is because it […]

ARTICLE-COVER-IMAGE

TIPS FOR MANAGING YOUR PRODUCT BASED BUSINESS FROM HOME WITH ASHLEY SHELLEY

Published on March 8th, 2016

First of all happy International Women’s day! I pray every lady out there is feeling extra special today and is having a joyful day! Welcome to the second issue of our Reverie Rendez-vous series! Yes, it’s already the second week of March and our guest today is non other but the impressive ladypreneur Ashley Shelley […]

5-WAYS-TO-VISUALLY-COMMUNICATE-A-MESSAGE

5 WAYS TO VISUALLY COMMUNICATE A MESSAGE THROUGH YOUR BRANDING

Published on March 1st, 2016

Well hello friends, it’s been a while. I keep saying this, but it seems that 2016 has woken up everybody’s inner entrepreneur and it’s gotten me very busy. No complaints here though, but it sure has also caused me to be absent around here and I miss writing and sharing with you on. Anyway, last […]