BRAND REVEAL: LOUIS XV – CLASSIC GOLD vs TRENDY GOLD

Published on October 20th, 2015 // BRAND REVEAL BRANDING BASICS DESIGN PROCESS MOODBOARD STYLE GUIDE

louis-xv-brand-reveal

It has been two weeks since I have posted my last article, I must admit I have missed you. Things have been quite busy around here. At one point I had seven projects going on all at once, not counting my soon to open online shop projects. Phew…but things are calming down a bit now, before picking up again for the launch. All that to say, I’m glad to be back on here and writing again.

As you have certainly noticed, I ended up not posting about the challenge on the 9th. I didn’t get much feedback and since I was extremely busy I had to make the sad choice to cancel it and restart at an ulterior time, when I have more time to spread the word and get more people engaged. It’s not a complete miss, just a ‘let’s do it better later’ scenario.

Today, I wanted to share with you one of the brands I worked on when I was gone. This project was so smooth and happened very naturally – maybe because the main inspiration is a French king. This brand is about following in the footsteps of King Louis XV and his love for stingray leather jewelry. Patrick and I connected from the very start of the consultation on the vision for his brand. We agreed on a rococo inspired aesthetic marked by the abundance of gold and also wanted to specifically honor the king with a signature like type for the name.

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PHOTO SOURCES FROM LEFT TO RIGHT (1) (2) (3) (4) (5) (6) (7).

It is one thing to honor and hint to a time period but still be current and relevant to the modern world. To achieve that I decided to design the ‘XV’ to be strong and bold and clean instead of using a font, to balance that ink pen style type used for ‘LOUIS’. The combination brings out the impression of an established high end designer brand, which we can find in the classic and timeless logos of Hermès, Louis Vuitton or even Bvlgari. The deep blues – which are also a reference to the deep ocean – and the gold, together contribute to create that bold masculinity and luxurious marriage that characterize the stingray jewelry.

combo

It was so refreshing to design this baroque brand and research a little the narrative that comes with that eccentric style and time period. I love that it has a French inspiration of course and I am very excited to see the jewelry collections to come by Louis XV.

brand board

REVERIE MINGLES: – a tip instead of a question – IF YOU LOVE GOLD BUT HESITATE TO USE IT BECAUSE IT’S SO TRENDY RIGHT NOW, THIS IS A GOOD WAY TO MAKE IT CLASSIC AND NOT TRENDY.